Why Google Analytics is important for your website

Providing Meaningful Metrics Using Google Analytics

Google Analytics provides a solution for measuring how people interact with various online systems, including websites and mobile devices. This includes measuring the results of campaigns, comparing the data to previous periods, e.g., new and returning visitors, and so much more. 

Why should you use Google Analytics to measure the success of your website?

 Well, for one, it is a free resource, available to anyone. Google Analytics can track what online behavior led to purchases and use that data to make informed decisions about how to reach new and existing customers.

Analytics can also help with your SEO efforts, by determining the effective keywords that are driving traffic to your website

devices google can track

What can Google Analytics Track?

Google Analytics tracks many vital metrics, such as the effectiveness of your online marketing strategies, including landing (web) pages, on-page content, the user experience, and device functionality.  This data will show you what is working and what is not.
Once you identify any issues your site may have, you can create a solution. Google Analytics provides you the information needed to improve your website and make it the best it can be.

 

Tracking Other Devices

Google Analytics can not only collect behavioral data from websites and mobile devices; it can also collect data from various systems such as online point-of-sale systems, video game consoles, customer relationship management systems, or other internet-connected platforms.

This data is compiled into Analytics reports, which you can use to perform in-depth analysis to better understand your customers and their purchase journey. Then you can test out new solutions to improve your business.

customer engagement using google analytics

Engaging With Customers

Google Analytics has several features that allow you to review how well users interact with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

Some of the metrics that can be measured include:

New users: The number of new users who have interacted with your site

Existing users: The number of existing customers who have interacted with your site

Bounce rate: The percentage of visitors that navigate away from your website without interaction after viewing only one page.

Top countries: Which countries users of your website are coming from

Pages/Session: The average number of pages each visitor has viewed (this does not include those bounced).

 Average Session Duration: The average amount of time spent on the website by each visitor (again, this does not include those bounced).

Device usage: which device and browser users were using to visit your site

And more …

You can also view these stats against individual pages, giving you a better idea of what pages are performing well and which may need optimizing to improve the user experience.

For further information, contact us or fill out the form below

Why Google Analytics is important for your websiteProviding meaningful metrics using Google Analytics

Google Analytics provides a solution for measuring how people interact with various online systems, including websites and mobile devices. This includes measuring the results of campaigns, comparing the data to previous periods, e.g., new and returning visitors, and so much more. 

Why should you use Google Analytics to measure the success of your website?

 Well, for one, it is a free resource, available to anyone. Google Analytics can track what online behavior led to purchases and use that data to make informed decisions about how to reach new and existing customers.

What can Google Analytics Track?

Google Analytics tracks many vital metrics, such as the effectiveness of your online marketing strategies, including landing (web) pages, on-page content, the user experience, and device functionality.  This data will show you what is working and what is not.
Once you identify any issues your site may have, you can create a solution. Google Analytics provides you the information needed to improve your website and make it the best it can be.

Tracking Other Devices

Google Analytics can not only collect behavioral data from websites and mobile devices; it can also collect data from various systems such as online point-of-sale systems, video game consoles, customer relationship management systems, or other internet-connected platforms.

This data is compiled into Analytics reports, which you can use to perform in-depth analysis to better understand your customers and their purchase journey. Then you can test out new solutions to improve your business.

Engaging With Customers

Google Analytics has several features that allow you to review how well users interact with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

Some of the metrics that can be measured include:

New users: The number of new users who have interacted with your site

Existing users: The number of existing customers who have interacted with your site

Bounce rate: The percentage of visitors that navigate away from your website without interaction after viewing only one page.

Top countries: Which countries users of your website are coming from

Pages/Session: The average number of pages each visitor has viewed (this does not include those bounced).

 Average Session Duration: The average amount of time spent on the website by each visitor (again, this does not include those bounced).

Device usage: which device and browser users were using to visit your site

And more …

You can also view these stats against individual pages, giving you a better idea of what pages are performing well and which may need optimizing to improve the user experience.

For further information, contact us.