As more people stay at home during the COVID-19 period, posting to Social Media channels has changed.
Many brands posted less content in the COVID times, decreasing between 1.8 to 2.3 posts per day, which had a knock-on effect with less consumer engagement.
Below is a summary showing the best times to post your Social Media content during pre and post COVID times.
| PRE-COVID | COVID | |||
|---|---|---|---|---|
| PLATFORM | DAY | TIME | DAY | TIME |
| Wednesday | 11 am, 1-2 pm | Monday, Wednesday, Friday | 10-11 am | |
| Wednesday | 11 am | Monday, Friday | 11 am | |
| Friday | 10-11 am | Tuesday | 2 pm | |
| Wednesday, Friday | 9 am | Friday | 7-9 am | |
| Weekday | 8 am – 3 pm | Weekday | 7 am – 4 pm |
ref:https://sproutsocial.com/insights/covid19-social-media-changes/
Related Posts
As more people stay at home during the COVID-19 period, posting to Social Media channels has changed.
Many brands posted less content in the COVID times, decreasing between 1.8 to 2.3 posts per day, which had a knock-on effect with less consumer engagement.
Below is a summary showing the best times to post your Social Media content during pre and post COVID times.
| PRE-COVID | COVID | |||
|---|---|---|---|---|
| PLATFORM | DAY | TIME | DAY | TIME |
| Wednesday | 11 am, 1-2 pm | Monday, Wednesday, Friday | 10-11 am | |
| Wednesday | 11 am | Monday, Friday | 11 am | |
| Friday | 10-11 am | Tuesday | 2 pm | |
| Wednesday, Friday | 9 am | Friday | 7-9 am | |
| Weekday | 8 am – 3 pm | Weekday | 7 am – 4 pm |
