As more people stay at home during the COVID-19 period, posting to Social Media channels has changed.

Many brands posted less content in the COVID times, decreasing between 1.8 to 2.3 posts per day, which had a knock-on effect with less consumer engagement.

Below is a summary showing the best times to post your Social Media content during pre and post COVID times.

PRE-COVID COVID
PLATFORM DAY TIME DAY TIME
Facebook Wednesday 11 am, 1-2 pm Monday, Wednesday, Friday 10-11 am
Instagram Wednesday 11 am Monday, Friday 11 am
Friday 10-11 am Tuesday 2 pm
Twitter Wednesday, Friday 9 am Friday 7-9 am
LinkedIn Weekday 8 am – 3 pm Weekday 7 am – 4 pm
ref:https://sproutsocial.com/insights/covid19-social-media-changes/
What Is The Best Time To Post On Social Media?

As more people stay at home during the COVID-19 period, posting to Social Media channels has changed.

Many brands posted less content in the COVID times, decreasing between 1.8 to 2.3 posts per day, which had a knock-on effect with less consumer engagement.

Below is a summary showing the best times to post your Social Media content during pre and post COVID times.

PRE-COVID COVID
PLATFORM DAY TIME DAY TIME
Facebook Wednesday 11 am, 1-2 pm Monday, Wednesday, Friday 10-11 am
Instagram Wednesday 11 am Monday, Friday 11 am
Friday 10-11 am Tuesday 2 pm
Twitter Wednesday, Friday 9 am Friday 7-9 am
LinkedIn Weekday 8 am – 3 pm Weekday 7 am – 4 pm
ref:https://sproutsocial.com/insights/covid19-social-media-changes/